About Us

Our Story

Since 2005, we have positively impacted many by (1) cleaning up over 1,000 tonnes of flip-flops from the Ocean and waterways in Kenya, (2) providing steady income to over 150 low-income Kenyans in our company and supply-chain, and (3) contributing over 10% of our revenue to marine conservation programmes. We have lofty goals at Ocean Sole. Our actions must make a difference to the plight of our Oceans. Our ethos is to give back what we earn to change the lives of many through education, income and meals. Our energy is focused on delivering fun products so humans don’t forget our marine life. We make fun art so people, companies and charities remember that the Ocean needs our help.  Our pieces represent the trash found in the oceans and waterways that are killing human and marine life in their journey from the dumps to the beaches.

100% Original


Ethical Work enviroment

Fresh & Innovative


Our Mission

We are a social enterprise that upcycles washed up flip-flops found along the beaches and waterways in Kenya. Inspired by the toys children were making out of the flip-flop debris, Julie Church, the Ocean Sole Founder, encouraged their mothers to collect, wash, and cut the discarded flip-flops into colorful products to sell at local Kenyan Markets as another means of income for their families.

Our social enterprise positively impacts over a 1,000 Kenyans through the collection of flip-flops and direct employment. We provide steady income to nearly 100 low-income Kenyans in our company. We recycled over half a million flip-flops in 2017 and aim to recycle a million in 2018. We contribute over 10% of our revenue to beach cleanups, vocational and educational programmes as well as conservation efforts.

We use our social enterprise to pay bonuses to employees, invest in a welfare programme that allows a zero return in funds to all employees to help facilitate payments for educating their children, buying land and other means. Our actions must make a difference to the plight of our oceans and our ethos is to give back what we earn to change the lives of many – through employment, education, and meals.


Meet The Family

Charlotte Houston

Charlotte Houston


Jim Fox

Jim Fox


James Goodwin

James Goodwin

Event Planner


“Removing thousands of flip-flops from our water ecosystems, transforming them into color creations, creating a robust social enterprise & global awareness of marine pollution, inspiring to other unique initiatives and helping to restore the ecosystem is a conservation action that we at the Virginia Zoo are proud to get behind.  Ocean Sole is one solution to a global problem”

Reg Bockheim

Virginia zoo


“We have been showcasing the great work of Ocean Sole in the US for the last 10 years. As a marine conservation non-profit we want to support the model of a sustainable industry that generates jobs around repurposing marine trash. We also simply love the artwork produced, and especially the “new” marine creatures. We like the work they do so much, that on our safaris to Kenya we have incorporated a visit to the Ocean Sole workshop into our itinerary. Over the many years of placing large orders, the Kenya team has always been helpful, reliable, and worked to get the ordered items to us in a timely manner. Please keep up the great work Ocean Sole!”

Wayne Sentman

Director of Conservation Travel Programs


“These past five years with Ocean Sole have been great! Lots of up’s and downs, but I think we can proudly say we have come a long way. It’s a pleasure that we can contribute to the up-cycling of more flip flop’s each year, and more and more people getting a good job at Ocean Sole.”

Nic nicholas ninaber van eyben

Director, Ocean Sole Netherlands

Let’s Work Together!